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Foothill-De Anza Community College District
  • Position Number: 2246288
  • Location: Los Altos Hills, CA
  • Position Type: Public Relations, Marketing and Communications

Associate Vice President, College and Community Relations, Marketing, and Communications

Full Salary Range: $135,187.36 - $190,222.19 annually*
*Actual placement is based on applicant's verified education and experience (Customary Hiring Range: $135,187.36 - $149,044.06 annually). In addition, candidates with verified educational units beyond the minimum qualification may qualify for additional pay, up to $564 per contract month.

Initial Review Date: 5/6/21**
**Any complete applications received after the review date will only be forwarded to the hiring committee at their request.

The Foothill-De Anza Community College District is currently accepting applications for the management position above.

Foothill - De Anza Community College District, composed of two colleges and an education center, is one of the top performing districts in both California and the United States, and one of the largest, ranking seventh in size among the state's 72 districts, serving more than 58,500 students per year and with an operating budget of $180M unrestricted general fund. Consistent with its mission, the District has a strong commitment to equity and inclusion and incorporates those values in its policies, procedures, and operations, and in its leadership and service to students and the community. Publicly supported and locally oriented, the District fills an essential role in workforce development, continuing education, and skills preparation to meet the changing demands of the highly diverse surrounding population and business communities. The District's students and more than 2,000 faculty and staff enjoy an unparalleled quality of life in an ideal climate, with physically pristine and fiscally sound campuses that have earned their reputation for academic excellence.

Foothill - De Anza Community College District Mission Statement:
The mission of the Foothill-De Anza Community College District is student success. We are driven by an equity agenda and guided by core values of excellence, inclusion, and sustainability. Every member of our district contributes to a dynamic learning environment that fosters student engagement, equal opportunity, and innovation in meeting the various educational and career goals of our diverse students. We are committed to providing an accessible, quality undergraduate education dedicated to developing a broadly educated and socially responsible community that supports an equitable and just future for California.

Foothill College Mission Statement:
Believing a well-educated population is essential to sustaining and enhancing a democratic society, Foothill College offers programs and services that empower students to achieve their goals as members of the workforce, as future students, and as global citizens. We work to obtain equity in achievement of student outcomes for all California student populations, and are guided by our core values of honesty, integrity, trust, openness, transparency, forgiveness, and sustainability. Foothill College offers associate degrees and certificates in multiple disciplines, and a baccalaureate degree in dental hygiene.

Reporting to the college president and serving on the president's cabinet, provides overall direction, leadership and supervision of all college communications, and internal and external relations in building community, as directed in the college educational master plan. This position is responsible for strengthening communication and a sense of community as committed in the College's mission, and to expand participation from all constituencies in governance.

This position plans and directs college marketing, outreach efforts to students, and communications and community relations activities; promotes the college's service leadership initiative; leads management professional development for the administrative team; builds support for college-wide initiatives; and supports the college president as the chief of staff.

The Associate Vice President oversees communication on campus and within the community-at-large. With liaison with District Educational Technology Services (ETS), the position also serves as the college lead authority for technology organization, supervising college data integrity and the protection of sensitive information stored on district computers and is responsible for responding to security breaches, removing and securing sensitive information and informing students, the media and the pubic when such incidences occur.

The Associate Vice President of College and Community Relations, Marketing, and Communications supervises the Marketing Supervisor and Supervisor of Student Outreach and Career Technical Education (CTE) Transition. The Associate Vice President serves as ex officio on the Community and Communication Committee, and serves as the press liaison.


The following duties and responsibilities are typical but not limited to the following:

College Mission:
  • Encourage student participation in leadership and activities outside the classroom (including service/work-based learning) that engages students with the College and the community, as part of the college's service leadership initiative.
  • Ensure effective onboarding, support and professional development for administrators.
  • Create opportunities for and encourage employee participation in leadership and activities that result in engagement with the College and community, by serving as the president's liaison with academic and classified senates.
  • Create and promote processes for consistent and clear communication to support a more informed, cohesive, and engaged community.
  • Create and promote decision-making processes that ensure fair representation of and input from the diverse needs of the entire college community, by assisting in the effective operation of the college-wide governance structure.

Communications and External Relations:
  • Lead and oversee all aspects of internal and external communications and external marketing, including website, social media, collateral and major event planning and production.
  • Develop annual goals for external relations; supervise and implement college marketing, media relations, and publicity campaigns and publications; supervise website and related technology.
  • Develop annual budgets for marketing and communications.
  • Counsel college president, deans and faculty and other key administrators an on college marketing and public relations issues; implement major internal communication strategies that involve governing/ decision making and constituency groups.
  • Interface with legislators, district chancellor, board members and other community leaders to carry out college and district governmental relations and legislative initiatives; create organize, plan and direct legislative goals and activities for the college and district.
  • Provide leadership and communications direction for major initiative such as bond information campaigns.
  • Serve as college liaison to civic, community, and business organizations such as the city of Los Altos, town of Los Altos Hills, chamber of commerce organizations, service clubs, city officials, and local non-profit organizations.
  • Provide direction and support to fundraising initiatives; serve as college liaison to the district Foundation.
  • Supervise staff.
  • Develop and oversee marketing, outreach, and communications budgets.

College Technology:
  • Supervise college technology needs and serve as primary interface between college and district technology organization; supervise and implement specific technology projects and direct teams of staff; serve as lead authority for the college.
  • With liaison with District ETS, lead and oversee development of custom software solutions for college such as the curriculum management system and development of software supporting instruction such as the Student Learning Outcomes database system.
  • Lead and oversee appropriate technology-related operations to further student communications and interrelated student learning goals.

  • Direct and supervise accreditation activities, communications and reports to the college's accrediting agency.
  • Organize official college responses to the accrediting agency.
  • Prepare and/or serve as lead for accreditation, annual, and self-study reports.

Performs related duties as assigned.


  1. Understanding of the local community.
  2. Marketing communications, public relations, and advertising; news writing, editing and script writing.
  3. Fund raising as they relate to non-profit, educational institutions.
  4. Principles of journalism, media relations and crisis communications.
  5. Project management.
  6. Printing, graphic design and web page administration.
  7. Working knowledge of all applicable laws and regulations such as the California Educational Code, Federal and State Labor Law.
  8. Federal and state labor laws and State Chancellor's Office policies and procedures.
    Community college governance, budgeting and finance.
    Computers: commonly used software and communication mediums.

Skills and Abilities:
  1. Understanding of, sensitivity to, and respect for the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds, disability, and sexual orientation of community college students, faculty and staff.
  2. Communicate effectively both orally and in writing, including writing complex proposals and producing written market-oriented material.
  3. Leadership, management, supervisory, time management, organizational, and problem-solving skills.
  4. Interpersonal skills.
  5. Presentation skills.
  6. Multitask in an environment with numerous distractions.
  7. Perform under pressure and in crisis situations.
  8. Use sound judgment in representing the college to the media, crafting statements for the college and the district and in working with legislators.
  9. Make sound budget decisions related to technology based on wide range of experience and vision for how that technology will be used.

Education and Experience:
  1. Bachelor's degree
  2. One year of administrative experience, formal training, internship or leadership in any related field.

Preferred Qualifications:
  1. Three to five years of experience working as a communications professional for a large organization.
  2. Three years management experience in a community college setting.
  3. Two years of personnel management experience.
  4. Marketing experience in a non-profit institution.
  5. Experience in a shared governance organization.


  1. Typical office environment; subject to travel to conduct work.

Physical Abilities:
  1. Hearing and speaking to exchange information in person and on the telephone and make presentations.
  2. Dexterity of hands and fingers to operate a computer keyboard.
  3. Vision sufficient to read various materials.
  4. Sitting for extending periods of time.
  5. Bending at the waist.
  6. Lifting and carrying objects up to 20 lbs.

  1. A District on-line application on *In the application, you will provide information, which demonstrates your understanding of, sensitivity to, and respect for the diverse academic, socio-economic, ethnic, religious, and cultural backgrounds, disability, and sexual orientation of community college students, faculty and staff. Additionally, you will be asked to explain how your life experiences, studies or work have influenced your commitment to diversity, equity and inclusion.
  2. A cover letter addressing your qualifications for the position.
  3. A current resume of all work experience, formal education and training.

If any required application materials are omitted, the committee will not review your application. Items not required (including reference letters) will not be accepted. For full-consideration, all application packets must be received by 11:59 pm on the closing date.

Please allow yourself ample time to complete your application and resolve any technical difficulties that may arise with your submission. We do not guarantee a response to application questions within 48 hours of the closing date.

Position: Full-Time, Contract, 12-months per year
Starting date: As soon as possible upon completion of the search process.

Excellent benefits package which includes medical coverage for employee and eligible dependents, dental, vision care, employee assistance program, long term disability, retirement benefits and basic life insurance. For information on our benefits package that includes medical for employees and dependents, visit our web site: In addition, the District is a participating member of the California Public Employees' Retirement System (CalPERS) and the successful applicant would be a member of the Administrative Management Association (AMA). The current Administrator Handbook can be found online at:

Persons with disabilities who require reasonable accommodation to complete the employment process must notify Employment Services no later than the closing date of the announcement. The successful applicant will be required to provide proof of authorization to work in the U.S. All interviewing costs incurred by applicant are the responsibility of the applicant.

For more information about our application process contact:
Employment Services
Foothill-De Anza Community College District
12345 El Monte Road
Los Altos Hills, California 94022

To apply, visit

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